Increasing Profits by Not Mailing
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It's not something you do for fun,
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It's not something you do for fun,
THE OUTCOME OF the current European Union-United States talks on the EU's data-protection directive-and of the so-called safe harbor measures proposed
To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn't look any different than it did two summers ago.
Focus Direct Buys Creative List Solutions San Antonio, TX-based Focus Direct Inc. has acquired Creative List Solutions, Provo, UT.The transaction delivers
PERHAPS YOU'VE been there...You've investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions
ORGANIC FARMERS are the most conspicuous holdovers of America's steady transition from family farming to corporate agribusiness. But expansion in the
Steven Mason has been named vice president of Internet packaged software at Harte-Hanks Data Technologies, Billerica, MA. Mason will be responsible for
The U.S. Postal Service won a partial victory Tuesday when the Postal Rate Commission allowed it to shield certain commercially sensitive information
Catalogers test mailing into Argentina or Australia will soon be able to retain Uncle Sam as a DM consultant due to planned expansions to the USPS's New
Database marketing information supplier Experian, Orange, CA, has launch of its next-generation its Insource database.The upgraded database reportedly