Starbucking
Starbucks' notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they're clapped
Starbucks' notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they're clapped
As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed
InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing
Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television's most popular young urban professionals. She also could be a prototype
Nearly 100 corporate resellers and systems integrators are the latest links in a "closed loop" marketing chain being built by Symbol Technologies.The
Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business
Let's say you want to predict the probability of your customers' response to one or more promotions - an upcoming direct mail or telemarketing effort,
Lily Tomlin's "Ernestine the Operator" once rhapsodized about the phone company's technology outstripping technicians' know-how. "Watch this," she snorted,
Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually
The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll