This year's Market Leaders roster has a slightly familiar ring to it - the list includes veteran DMers like Fingerhut and The Sharper Image. Why do they

The big data swap is on as marketers sling bullet passes to their top targets - and people who act just like them.Welcome back, sports fans. Even non-football

There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year

Transportation planners across the nation and product hybrids such as the "cross bike" - which combines drop-handle, mountain and racing bikes - are promoting

Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients' marketing plans, said the

Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons

Savvy businesses, understanding that it costs six times more to generate a new customer than to retain an existing one, have invested heavily in systems

Emediaweekly The file contains 93,000 names of former subscribers. This weekly, which had covered the digital media industry, ceased publishing in February.Cost:

Marketers, often with the help of consultants, need to define system requirements and then choose appropriate vendors and/or systems when building a customer

The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified