I'm often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is

B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,

Atlanta-based CompuCredit Corp. is tapping the $54 million raised in a recent IPO to expand its database-driven outbound telemarketing efforts.CompuCredit

Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.

A potentially nasty dispute has broken out between the British and American DM industries over the exact terms of the European Union's new data protection

Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.

Eight years ago, the American Heart Association took stock of its direct mail fundraising and felt it could do a better job. Three years later, the organization

The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected

Certain topics demand attention, but not much space. Here are some examples.Geographic Selection FeesOnce upon a time, it was darned difficult to deliver