14023 results for: data

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Short Cuts

|  by Chief Marketer Staff

Executive Marketing Services Inc., Naperville, IL, has launched a list business and has appointed Bruce Dulberg as vice president of it. EMS provides

DIRECT Listline

|  by Chief Marketer Staff

Catelogs.com E-Mail List A file of half a million e-mail addresses. These Internet users have requested free business and consumer catalogs.Cost: $150/MSelections:

Clicks and mortar

|  by Chief Marketer Staff

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including

Check This Out:

|  by Chief Marketer Staff

Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion

It’s in the cards

|  by Chief Marketer Staff

Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment

Culture Shift

|  by Chief Marketer Staff

Julie Roehm knows how to turn heads.As brand manager overseeing the launch of the Focus compact, Roehm's been driving a tricked-up prototype of the car





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