Mergers-a-Go-Go: E-commerce spurs merger and acquisition activity
Direct marketing is HOT - at least judging by merger and acquisition activity in the 18-month period that ended in June.Out of 900 respondents to a survey
Direct marketing is HOT - at least judging by merger and acquisition activity in the 18-month period that ended in June.Out of 900 respondents to a survey
Nestled within a new study from the Direct Marketing Association is evidence that marketers have not fully embraced technological innovation.Only 5% of
Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted
"Permission Marketing", Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles
If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that
Perhaps we're a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size
Should we blame the government?Or blame society?Or should we blame the images on TV?NO! Blame Canada!- Trey Parker and Marc ShaimanBefore you ask, no,
On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know
EBay, the online auction service, had a problem earlier this year: Although visitors to its "my eBay" Web pages were able to specify the categories they
With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors