DMA Lauds Clinton Health-Privacy Proposals
President Clinton has proposed regulations to keep electronic medical records away from employers, marketers and others, and urged Congress to take further
President Clinton has proposed regulations to keep electronic medical records away from employers, marketers and others, and urged Congress to take further
Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer
Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store's database had grown
double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based
One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a
Remember the maxim about absolutes? A person can't be sort of pregnant or a little dead. When it comes to Internet marketing, however, you may have noticed
When publishers go digging for gold on their magazines' expire lists, a little database intelligence can help make the excavation worthwhile.At Conde
By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer
Fidelity Investments is mining data from its 8 million retail financial services accounts to transform routine inbound calls and visits to its Web site
Suddenly it seems like every business in the country has a Web site - from industry giants like Microsoft and General Motors to the corner pizza joint.