Fulfillment executives give their views on the Internet, targeting, sweepstakes, and prize deficiencies.They're the people who collect and process all

Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly - and how tightly - should legislators

Sports sponsorships are not privileges bestowed upon suppliant brands by benevolent leagues and franchises. They are marketing strategies that must be

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That's a lot of

As part of an effort to become a more customer focused one-to-one company, General Motors is uniting its vast online holdings under a centrally integrated

Given the industry-wide turnover in brand management within packaged goods companies, it's hard to keep even a small one-to-one program in place over

jos. A. Bank Clothiers Inc. has just begun testing e-mail marketing, but already the company is seeing a substantial benefit to testing offers in the