A Better Supermodel Than Kate Moss: Anglophile catalog mines for top candidates
Eximious, the Anglo-American gift cataloger, had a problem recently when it embarked on a vigorous acquisition strategy.There are few American lists appropriate
Eximious, the Anglo-American gift cataloger, had a problem recently when it embarked on a vigorous acquisition strategy.There are few American lists appropriate
The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council's
For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting
American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and
AutoNation's AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who
Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,
The U.S. Postal Service debuted an Internet site earlier this month for Standard A mailers to view and download reports and to more quickly send files
Veteran direct marketing attorney John Awerdick died at Memorial Sloan Kettering Hospital in New York on Sunday of complications from cancer surgery.
Online advertising and direct marketing firm, L90, Santa Monica, CA, has formed a partnership with Donnelley Marketing to offer consumers targeted online