Pins & Needles A Los Angeles law firm pulled the plug on a "dimensional" mailing because recipients were afraid to pull the pin on its content - a paperweight

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

Marketers often overlook America's war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

PPAI'S PYRAMID WINNERS STRUCK THE RIGHT CHORDS WITH CONSUMERS AND CLIENTS ALIKE.Successful premium programs come in all shapes, sizes, and budget levels,

Please be gentle with Harry Potter.I know it seems strange to be overprotective of a fictional 14-year-old who has survived five brushes with death (so

WHEN IT COMES TO TRAVEL INCENTIVES, `LOCATION, LOCATION, LOCATION' IS NO LONGER THE GOLDEN RULE.Travel giveaways are among the most popular and effective

FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it

MAPS agrees that Yesmail's no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse