We have all fallen into the "one-to-one" marketing trap. Songwriter Randy Newman once penned, "One is the loneliest number," yet we promote one-to-one

Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting

After two decades of entertaining kids on PBS, Thomas the Tank Engine has finally thrown the track switch and will divert into 2,000 movie theatres this

Utah inmates making telemarketing calls as part of a prison work program solicited the home address of an unsuspecting young Texas girl earlier this year,

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity

The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested

ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The

Move over, software and books: Online sales of switchblade knives is a growth industry.One manufacturer, Italian firm SKM, told The Wall Street Journal

Mail Marketing Inc., Haworth, NJ, is continuing operations after a late-April fire damaged the building from which it had run its business for the past

Reducing mail volume worldwide by up to 40% and all but eliminating sweeps offers from its marketing mix helped Reader's Digest Association Inc. regain