Off the Meter
When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct
When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct
As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra
2009 was a fascinating year for online media, and 2010 proves to be even more interesting. Much as already been said about 2009, so I’ll pick up from here and give you my super duper prognostications and predictions for 2010
A week before the Christmas holiday, two articles related to the performance marketing space appeared but received relatively little fanfare. We read them and might have forwarded them on to a few friends at most, but it wasn't...
When going through the Google v. Pacific WebWorks lawsuit, the subject of our article, "When They Come for You," several lines stand out. One of them, we printed, a line that gave us reason to think Google's awareness of their...
THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not
AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here's a little marketing advice from me and everyone like me: Stop trying to
THE CALENDAR YEAR-END SURGE IN DONATIONS is often required for many nonprofits to balance their budgets after a long and targeted fundraising campaign.
Consumers waiting in line for their flu shots and the docs with the needles aren't the only ones concerned about healthcare reform. B-to-B marketers have
Consumers waiting in line for their flu shots—and the docs with the needles—aren't the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.