Online Marketing


Google's New Search: Universal, and Far from Remote

(Searchline) Google has made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. ...

The Death of the Page View

Last year MySpace passed Yahoo! in the number of monthly page views. Many a pundit cited this as yet another example of the death of Yahoo! at the hands of Google. In fact, it reflected just the opposite. ...





SEARCH ENGINE

Your Brand and Paid Search: What You Need to Know

Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?” ...



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