Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group....More
Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces....More
A trade association for hunting enthusiasts and gun manufacturers is helping states use direct and social media to promote hunting license renewals....More
Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog....More
Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%, after increasing his direct mail spend by 36% over the last two years....More
