Branding/Marketing

20 Brand Experiences from Cannes Lions 2025

Loyalty Marketing

How Premium Nonalcoholic Beer Brand Bero Is Using Loyalty to Build Lifetime Value

Data & Analytics

McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.

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Brands on Fire

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

Research

Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Conversations

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

AI

How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

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Ad Tech

Data-Driven Thinking

Quality Over Time: The Long And Short Of Digital Ad Measurement

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Marketers

What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?

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PR/Comms

Branding/Marketing

From Box Scores to Brand Love: How to Turn Sports Data Into Brand Love

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Crisis Management

Dum-Dums Doubles Down on Use of Artificial Dyes

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Experiential

Agency Life

Anniversary Stories: LP Steele of POPLIFE Looks Back, and to the Future

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B-to-B Events

Watch: The Brief, Live! June 2025 News and Trends Commentary

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Sports Business

Cynopsis: Sports

Cynopsis Sports 6/24/25: BIG3 teams with IHeart Media; Pluto TV and All Women’s Sports Network inked a global content partnership

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Cynopsis: Sports

Cynopsis Sports 5/27/25: NFL Commissioner Roger Goodell on stage at Netflix’s upfront presentation to discuss the streamer’s exclusive Christmas Day games.

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Shopper/Retail

Tech & AI

Q&A with Lowe’s CMO on the brand’s creator network, marketplace expansion and more

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Trendwatch

Roc’s new campaign aims for deeper emotional bonds with shoppers 

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Ad Ops

AI

Eight Ways Supernova PRIDE Put Inclusive Leadership Into Practice

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AI

Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops

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Linear/Connected TV

Cynsiders

From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy

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Cynsiders

Re-thinking Cannes Lions

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Lead Gen

Latest

CMS Cracks Down on Medicare TPMOs

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Latest

The FCC Strikes Back Against AI Voice Channels

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Cable TV Ops

Programming

Paramount’s Reason for Settling Trump Lawsuit

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Programming

AMC’s ‘Nautilus’ Explores the Origins of Captain Nemo

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Resources

EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

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A Guide to Operationalizing First-Party Data in Marketing

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie

Winners

PR Platinum Award Finalists Named

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Upcoming

PRNEWS People of the Year Awards

CELEBRATING THE MOST INFLUENTIAL PEOPLE IN PR

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Chief Marketer Agencies of the Year

SPOTLIGHTING THE MOST INNOVATIVE MARKETING AGENCIES OF THE YEAR

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PRNEWS Thought Leadership Masterclass 2025

Position with Purpose: Master the Art of Thought Leadership

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