Branding/Marketing

How Snipes CMO Kelley Walton Connects Culture, Community and Commerce

Profiles & Campaigns

The UPS Store SVP: Character Marketing Isn’t Just For B2C

AI

Inside One CMO’s ChatGPT Ad Experiment

Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.

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Social

Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign

Shopper/Retail

Why Accelerator Trades Equity for Celebrity Endorsements

Shopper/Retail

Why Celsius Still Chases Gym Floors Despite Its Pepsi Reach

Branding/Marketing

What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy

From theChief Marketer

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Ad Tech

Marketers

AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees

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Marketers

Upcoming AdExchanger Events & Awards

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PR/Comms

Crisis Management

PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion

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Branding/Marketing

The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold

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Experiential

Trade Shows

Beyond Wellness: 5 Ways Trade Shows and Events Show They Care

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Pop-Ups

Top Experiential Moments and Brand Collabs from New York Fashion Week

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Sports Business

Cynopsis: Sports

Cynopsis Sports 06/30/26: World Cup Thrives on U.S. Soil

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Cynopsis: Sports

Cynopsis Sports 05/26/26: Netflix Gets Upfront and Personal With the NFL

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Shopper/Retail

Shopper/Retail

Bota Box Drives $1 Million in Display Sales With Football Marketing Push

Profiles & Campaigns

The UPS Store SVP: Character Marketing Isn’t Just For B2C

Ad Ops

AI

Video Engagement, Sell-Side Decisioning, Transparency: The Publisher Advantage in 2026

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AI

CES 2026: AI Everywhere, Certainty Somewhere

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Linear/Connected TV

Cynsiders

AI Ads Are Forcing the Industry to Get Privacy Right, Finally

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Cynsiders

The question isn’t whether AI changes hiring. It’s whether leaders are paying attention

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Lead Gen

Latest

CMS Cracks Down on Medicare TPMOs

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Latest

The FCC Strikes Back Against AI Voice Channels

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Connectivity

Programming

MS Now’s Big DTC Bet

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Programming

HGTV Travels Back to the ’90s

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Resources

EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

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A Guide to Operationalizing First-Party Data in Marketing

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie

View on Demand

Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

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Winners

PR Platinum Award Finalists Named

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