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Trends

The OOH Upgrade You’ve Been Waiting For: ‘Smart’ Billboard Trucks that Drive ROI


Q&A with Lands’ End CMO on marketing to the modern consumer
Shopper/Retail

Q&A with Lands’ End CMO on Marketing to the Modern Consumer


marketplace for refurbished consumer electronics
Shopper/Retail

Inside Back Market’s Strategy to Break Into U.S. Market

The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.


Trending Now

DSW aims to acquire young customers without turning away large, loyal base
Campaigns

DSW Aims to Acquire Young Customers Without Turning Away Large, Loyal Base


Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Shopper/Retail

Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk


‘Treat’ Culture, COVID and lack of 5-year plan impacts Gen Z spending
Shopper/Retail

‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending


Influencer Marketing

Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up

From theChief Marketer

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Ad Tech

Data-Driven Thinking

Why CTV Is Becoming The First Real Test Of Agentic Advertising

From AdExchanger

CTV Roundup

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth

From AdExchanger

PR/Comms

Branding/Marketing

PR Roundup: McDonald’s CEO’s McNugget Meltdown, YouTube Dominates Influence and Nutella Goes to Space

From PR News

Corporate Social Responsibility

Amid Crisis, Banana Ball Benefits from Uncharacteristic Serenity

From PR News

Experiential

B-to-C Events

How Superhuman Used SXSW as Launchpad for its Rebrand and AI Ethos

From Event Marketer

B-to-C Events

How Thayers’ Influencer-Focused Experiential Strategy is Driving Brand Engagement

From Event Marketer

Sports Business

Cynopsis: Sports

Cynopsis Sports 03/31/26: WNBA’s CBA Play

From Cynopsis

Cynopsis: Sports

Cynopsis Sports 02/24/26: Hockey Is Having a Moment; ESPN Launching Women’s Sports Sundays

From Cynopsis

Shopper/Retail

marketplace for refurbished consumer electronics
Shopper/Retail

Inside Back Market’s Strategy to Break Into U.S. Market


Q&A with Lands’ End CMO on marketing to the modern consumer
Shopper/Retail

Q&A with Lands’ End CMO on Marketing to the Modern Consumer

Ad Ops

AI

Video Engagement, Sell-Side Decisioning, Transparency: The Publisher Advantage in 2026

From Admonsters

AI

CES 2026: AI Everywhere, Certainty Somewhere

From Admonsters

Linear/Connected TV

Cynsiders

Refining an Audience Can Sometimes Lead to Decreased ROI. Audience Expansion Can Help to Mitigate the Problem

From Cynopsis

Cynsiders

Why CTV Transparency Matters for Local Advertising

From Cynopsis

Lead Gen

Latest

CMS Cracks Down on Medicare TPMOs

From Leadscon

Latest

The FCC Strikes Back Against AI Voice Channels

From Leadscon

Cable TV Ops

Programming

‘The Audacity’ Dives into Dystopia

From Cablefax

Programming

Tubi’s Growth Plan Involves More Creators

From Cablefax

Resources

EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

From Event Marketer
A Guide to Operationalizing First-Party Data in Marketing

A Guide to Operationalizing First-Party Data in Marketing

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie


2026 Direct Mail Marketing Benchmark Report

PR News Platinum Awards
Winners

PR Platinum Award Finalists Named

From PR News
The Future of Marketing

Executive Perspectives for Modern Marketers

The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.

April 15,2026

CTV 2026: More Spend, Higher Expectations — How Advertisers Are Staying Ahead

Register Now
From Cynopsis

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