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Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.
Shopper/Retail

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.


Direct Marketing | Print

Why Marketers Are Rediscovering Direct Mail


Sam’s Club Taps Its Members For Influencer Program
Shopper/Retail

Sam’s Club Taps Its Members For New Influencer Program

Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.


Trending Now

Mobile

Finch’s First Brand Campaign Celebrates the Weirder Side of Self-Care


Claire’s Shifts Target to Tweens With ‘On-Trend, On-time’ Products
Shopper/Retail

Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products


Research

Survey: Despite Positive C-Suite Relationships, Few CMOs Feel Equipped to Meet Goals


Strong Retail Relationship at Target Drives Sales at NatPat
Shopper/Retail

Strong Retail Relationship at Target Drives Sales at NatPat

From theChief Marketer

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Ad Tech

Marketers

Pirated Sports Streams Are Warping TV’s Most Important Ratings

From AdExchanger

CTV Roundup

AI Is Redefining Premium Content – Which May Not Be A Good Thing

From AdExchanger

PR/Comms

Social Media & SEO

Havas PR’s CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet

From PR News

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The Crisis Threat Hiding in Plain Sight: Your AI Chat History

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EMS 2026: Everything You Missed on Day Two

From Event Marketer

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Event Measurement Tech 411: An Update on Beacons

From Event Marketer

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Cynopsis: Sports

Cynopsis Sports 05/26/26: Netflix Gets Upfront and Personal With the NFL

From Cynopsis

Cynopsis: Sports

Cynopsis Sports 04/28/26: Fubo Focuses on Phones

From Cynopsis

Shopper/Retail

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.
Shopper/Retail

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.


Sam’s Club Taps Its Members For Influencer Program
Shopper/Retail

Sam’s Club Taps Its Members For New Influencer Program

Ad Ops

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Video Engagement, Sell-Side Decisioning, Transparency: The Publisher Advantage in 2026

From Admonsters

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CES 2026: AI Everywhere, Certainty Somewhere

From Admonsters

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The Art of the Edit

From Cynopsis

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The New Upfront Playbook

From Cynopsis

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CMS Cracks Down on Medicare TPMOs

From Leadscon

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The FCC Strikes Back Against AI Voice Channels

From Leadscon

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CNN Headlines Reimagines FAST News

From Cablefax

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Fox Sports’ Plan for World Cup Glory

From Cablefax

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EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

From Event Marketer
A Guide to Operationalizing First-Party Data in Marketing

A Guide to Operationalizing First-Party Data in Marketing

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie


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Beyond Impressions: How to Plan, Target & Measure Mobile OOH

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The Future of Marketing

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June 4, 2026

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