Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.


Upcoming

Top Women in Marketing

MARKETING’S POWER PLAYERS: RECOGNIZING THE WOMEN DEFINING THE FUTURE

Enter Now

IGNITE Awards

Recognizing the Best in Marketing Innovation and Brand Building

Enter Now