Incentives

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?...More

ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside-- and perhaps to pick up a few things before they do....More

traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds....More

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook....More

Four tips to help companies structure effective incentive programs....More