Zipcar Goes the Extra Mile
What does Matt Malloy have to do to get you out of that car today?
According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system and a monthly e-mail newsletter full of engaging content.
The notion of paying a small annual fee to join a group and gain access to a car when you need one has long been popular in Europe, and Malloy says it’s catching on here among urbanites for whom car ownership and maintenance are impractical.
Zipcar currently has 45,000 members and runs a fleet of 700 cars in Boston, New York, San Francisco and Washington, as well as several college campuses in North Carolina and California. After a successful round of institutional funding in July, the company is getting set to expand nationally and is considering a move into West Coast markets. Other car services
