Week in Review

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B2B Companies Need to Dive into the Social Media Pool

While B2C companies have gotten their hands dirty in the social media playpen, B2B companies have yet to really adopt these tactics. Will 2010 be the year they change this? (MediaPost)

Mobile Apps: $17.5 Billion by 2010

A study commissioned by a Lithuanian-based mobile phone application store forecasts the mobile app market to be worth $17.5 billion by 2010. App downloads will balloon from 7 billion in 2009 to 50 billion in 2010. The study also expects the average price of an app to drop from $2 to $1.50 by 2010. (Mashable)

3 Tools to Find Hidden Links and Text

You might want to utilize these tools in case your site was recently hacked, when you need to test a Web design or if you want to find out if your hidden links can be found by search engineers or competitors. (Search Engine Journal)

Google Buzz is For Blogging?

Blogs have been great for getting people to a site but they’re not all that social. Google Buzz might offer a platform for a place where these two issues are resolved to some extent. (O’Reilly Radar)

URL Shorteners are Slow and Unreliable

A recent study reveals that URL shorteners are rather slow and unavailable. (TechCrunch)

14 Must-Have iPhone Apps for Small Business Users

If you’re a small business user, you might want to give a look to apps like FileMagnet, Documents To Go Premium and JotNot Scanner. (Mashable)

Has Mobile Marketing Peaked?

The lack of standardization and the quick growth of competing platforms seem to indicate that mobile marketing has plateaued. While apps are nice, the “grandiose idea that mobile would be a stand-alone medium is starting to fade.” (MediaPost)

AOL Sets Up $10 Million VC Fund for Local Startups

AOL seems pretty serious about its new focus on local news. It already has Patch, the hyperlocal news darling that’s already set to receive $50 million in funds this year, but now AOL is setting up a $10 million venture capital fund for startups in the local space. (paidContent.org)

E-Commerce Sites are Media Properties Too

Large online retailers are finally realizing that they have a lot of traffic to sell to advertisers, including those that are their competitors, at a “nice premium.” (Techdirt)

3 Things You Need to Be a Good SEO

Eloquence, critical thinking and patience are the three virtues of any good SEO. (Search Engine Journal)

NPR, WSJ Building iPad-Dedicated Sites

NPR and The Wall Street Journal are building iPad-only Web sites. NPR’s is entirely free of flash, while WSJ’s will have a flash-free front page. In other news, a dead iPad battery will cost about $99 to replace. (ReadWriteWeb, CNET)

Social Networks are for Haters Too

Terrorists and racists are congregating on online social networks just like friendlier Web users are. A new report indicates that the number of hate- and terrorist-abetting sites, social network pages, chat forums and micro-bloggers increased 20 percent last year to a total of 11,500. (NYTimes.com)

Chatroulette: Mostly Dudes, Perverts and Talk

According to recent research, 89 percent of Chatroulette’s users are male, 47 percent are from the U.S. and 13 percent of chat sessions have Rated R or NC-17 content. A separate perspective ponders whether or not Chatroulette is more bark than bite. (TechCrunch, ReadWriteWeb)

Facebook and Google for News, Twitter, Not so Much

Experian Hitwise shows that while Google News and Facebook are seen as sources of news online, Twitter falls far behind. (VentureBeat)

Online News Readers Won’t Pay for Content

A recent survey conducted by the Pew Internet Project reveals that 82 percent of online news readers will look elsewhere if their favorite news Web site starts to charge for its content. Nineteen percent said they are willing to pay or are already paying for their news content. (paidContent.org, NYTimes.com)

Wikipedia: Trusted Source of Breaking News?

The aggregation and transparency of Wikipedia makes it a more viable source of breaking news stories than most give it credit for. (ReadWriteWeb)

Facebook Ads Benefit from Fun Creativity

Taking a plain, serviceable Facebook ad and going quirky with it can lead to higher CTRs. (Search Engine Journal)

Facebook > Google

Facebook was king of the Web last week, according to Experian Hitwise. It overtook Google with 7.07 percent of all U.S. visits. (TechCrunch)

Twitter Unveils “@Anywhere”

At SXSW on Monday, Twitter CEO Evan Williams introduced his company’s new “@Anywhere” platform, which will attempt to integrate Twitter with a wider range of sites, in deeper ways. (TechCrunch, CNET)

9 Tips for Location-Based Marketing

Learn the platforms, customize and don’t leave fake reviews. These are just some of the tips included in this post about “killer” tips for location-based marketing. (Mashable)

iPhone and Android Users are Loyal

While the vast majority of current iPhone and Android users say they are likely to buy the same types of phones in the future, BlackBerry users are a bit more ambivalent. (eMarketer)

Think Like an Editor

Conversions don’t always happen quickly after an initial outreach to leads. To follow through and nurture your leads, think like an editor. (VentureBeat)

Marketing on Chatroulette

French Connection is the first bold marketer to dive into the murky waters of Chatroulette. Is it a good idea? Maybe not. (ReadWriteWeb)

Google Android’s Key to Success

Android’s open-source nature seems to be what’s driving its big success. While Google’s mobile OS only boasts 7.1 percent of the market, it’s growing faster than any other major smartphone platform in the U.S. and is making the friends Apple loses because of its closed attitude. (CNET)

AOL Lifestream: What Google Buzz Should’ve Been

AOL released its Lifestream social aggregator and publisher as a standalone product recently and it’s everything Google Buzz should have been. (TechCrunch)

Reuters Ambivalent on Social Media

Reuters unveiled its social media policy and tells its reporters not to expose bias online and not to “scoop the wire” by breaking news on Twitter.  Can Reuters maintain its leadership position if they break stories later than other outlets on Twitter? (Mashable)

Monetizing Location-Based Services

MyTown Tuangou and Gowalla are some companies that are monetizing the location-based game without selling users’ data, while continuing to offer a valuable service. (ReadWriteWeb)

The Internet’s Top Enemies

Burma, China and Iran are some of the worst violators of online freedom of expression, according to Reporters Without Borders. Meanwhile, South Korea and Australia are “Under Surveillance.” (ReadWriteWeb)

Display Ads Work Better in Europe

According to comScore, users in Europe are 72 percent more likely to visit an advertiser’s site after being exposed to display ads, dwarfing a 49 percent boost in the U.S. (ClickZ)