Positioning itself as hip and in tune with today’s youth, Virgin Mobile is sponsoring this year’s MTV Video Music Awards (VMAs) as part of its month-long For the Love of Music celebration.
Virgin Mobile has designed a rehab van that will make its way around Miami, the host-city of the event, providing attendees charging stations for their Virgin Mobile phones. The rehab van will also be equipped with Virgin Mobile phones so partygoers can connect with friends or call for a ride home. The van will be parked outside clubs in South Beach throughout the event and will also be stocked with plenty of hangover remedies.
Catching on to the wireless voting trend, Virgin Mobile will provide its customers with access to exclusive voting for the Viewer’s Choice Award, presented by Pepsi. Customers can dial *MTV on their Virgin Mobile phone to cast their votes. Additionally, each wireless vote will mean a chance to win two tickets to the VMAs in Miami on Aug. 29. The winners will receive VIP access to the show, plus roundtrip transportation and accommodations for two. Exclusive VMA ring tones and trivia games will also be available.
In support of the sponsorship, four For the Love of Music TV spots will air during the VMAs and offer a discount on the Virgin Mobile Vox 8610 flip phone and free real music ring tones.
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