Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content in a variety of ways with the potential to generate revenue at scale.
In this blog post, Twitter explains The Amplify Publisher Program offering the capability to monetize video by simply “checking a box.” It allows content creators to work with brands—both large and small—on a “case-by-case” basis to op-in for branded pre-roll ads to run alongside their content in a shared revenue model.
For Twitter followers of all shapes and sizes with loyal followings this could be a game changer. Twitter’s “Niche” is a group of 35,000 content creators across the globe that work with brands to create and post authentic content for their followers.
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