Matthew Rodriguez has been promoted to senior VP-marketing and creative for Twentieth Television, effective immediately.
Under his new role, Rodriguez oversees all consumer and corporate marketing and promotional activities for Twentieth Television’s library of first-run and off-net programs. He reports to Twentieth Television President and COO Bob Cook at the company’s Los Angeles, Ca headquarters.
Rodriguez replaced Susan Kantor, who left last month to take a job at another company.
Rodriguez recently served as the company’s VP-on-air promotions, where he created all on-air marketing campaigns for broadcast, cable and radio for Twentieth Television products. He also created all sales presentations for the company’s programming. Rodriguez joined Twentieth Television in 1994 as a coordinator for on-air promotion before moving up the ranks.
Next season, Twentieth Television’s first-run line-up includes Desire, a new franchise of English-language telenovelas and a new court show strip Cristina’s Court, hosted by Cristina Perez. Off-net launches from the company include sitcoms Reba and Still Standing.
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