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Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Posted on April 17, 2014 by Chief Marketer Staff

Martin Beck (Marketing Land)

KatherineHeigl175 All of us marketers love to take advantage of the unexpected, like when actress Katherine Heigl was snapped walking out of a Duane Reade store and the brand quickly posted the pic along with a tweet. Who didn’t love it was Katherine herself, who filed a lawsuit in New York suing the brand.

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