Tourists Travel Web First, Then World: Report

Posted on by Chief Marketer Staff

Thirty-five million Americans used Internet search engines to make travel plans in April 2005, according to a new study from comScore Networks, Yahoo! and interactive agency Media Contacts.

The report found that nearly one-third of those 35 million bought a travel-related service in the eight weeks following their Web search. About 20% of those who bought travel after search did so offline-an indication of the influence of Web search on other buying channels, according to the study

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN