Thirty-five million Americans used Internet search engines to make travel plans in April 2005, according to a new study from comScore Networks, Yahoo! and interactive agency Media Contacts.
The report found that nearly one-third of those 35 million bought a travel-related service in the eight weeks following their Web search. About 20% of those who bought travel after search did so offline-an indication of the influence of Web search on other buying channels, according to the study
Network
