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Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.
For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.