Pitney Bowes Inc. has acquired Advertising Audit Service (AAS) and PMH Caramanning. AAS provides Web-based tools for customizing promotional mail and marketing collateral, and PMH Caramanning offers loyalty, incentive and certification solutions as well as collateral and reward fulfillment.
The strategic economic issue for all CRM initiatives must be their cost/benefit relationship. Put simply: How can we determine how much we can afford to spend on CRM activities for a single customer or group of customers to produce what level of loyalty and/or incremental business?
First, the obvious. When marketers were asked which one campaign metric was most valuable in determining ROI for their data-driven campaigns, near-equal numbers cited increasing their total number of customers, a rise in top-line revenue and a jump in bottom-line profits, according to Direct magazine’s most recent survey of database practices.
Marketers will spend an average of nearly a quarter-million dollars to upgrade their databases, according to a survey of Direct magazine’s readers. Will the investment pay for itself?
As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.”
What’s the biggest hit to your customer service ROI? No surprise: It’s personnel costs, according to a new survey.
Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.
Roughly 3,000 miles from cruise line Lindblad Expeditions' New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands' marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island's famed finch, or at very…
People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.
The highest open and click-through rates for e-mail occur on one of the lightest, as well as the heaviest-volume days, according to a new study.
