CRM

• Agencies

  Need to Know Vs. Nice to Know: A Web Primer

  As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.”

• Agencies

  ROI Buffet

  What’s the biggest hit to your customer service ROI? No surprise: It’s personnel costs, according to a new survey.

• Agencies

  Viral Relationship Marketing: Step by Step

  Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.

• Agencies

  Stalking the Red-Footed Booby

  Roughly 3,000 miles from cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island’s famed finch, or at very least the red-footed booby.

• Agencies

  Keep Your Copy Short and Sweet

  People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

• Agencies

  Sunday, Tuesday Lead for E-mail Clickthrough Rates

  The highest open and click-through rates for e-mail occur on one of the lightest, as well as the heaviest-volume days, according to a new study.

• Agencies

  Brewery Adds Blogs And Marketing Site

  Will blogs sell beer? One microbrewery in Connecticut hopes so.

• Agencies

  Personnel Costs Affect Customer Support Operations ROI: Study

  Personnel costs are the largest single cost for firms

• Agencies

  The Perfect Storm: Response Metrics and Digital TV

  John Wanamaker, the father of the department store, described the classic dilemma in advertising: “I know half the money I spend on advertising is wasted, but I can never find out which half.” Direct marketers have long believed that they have the answer. But do they?

• Agencies

  Homemade Measurements for Magazines

  Buy Lisa Brodsky a celebratory beer the next time you see her. Brodsky was recently promoted to senior group marketing manager for Country Home and Traditional Home, two Meredith Corp. magazines. In making the announcement, Meredith highlighted her use of market research to demonstrate the value of buying space to its advertisers.