CRM

• Agencies

  A Capital Idea? Well

  The problem with so many loyalty programs is they demand our loyalty but don’t volunteer a rat’s behind for their loyalty. Veteran air travelers are quite

• Agencies

  ZIP+4 + 2 = ZIP+6

  How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

• Agencies

  Evaluating Web-Generated Names

  (Multichannel Merchant) Traditional catalog-oriented direct marketers have always been suspicious of customers acquired via the Internet. “They are not loyal,” some reasoned.

• Agencies

  Loyalty Library: The 10-Year Customer

  Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

• Agencies

  Actionable Analytics: Some Advanced Applications

  Building and maintaining a world-class actionable analytics program requires ongoing commitment of financial and other resources.

• Agencies

  Real Lifetime Value: UTango Awards Buying—and Fidelity

  Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So feels one West Coast businessman who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.

• Agencies

  AIG Opens Bilingual Call Center for Insurance Customers

  Insurance giant American International Group Inc. (AIG) has opened a bilingual customer service call center in Houston.

• Agencies

  COLLOQUY Corner: Redemption Equals Loyalty

  As we continue our monthly survey of Loyalty 101, it’s important to pause for a moment to discuss the most enjoyable aspect of loyalty program design: redemptions. After all, the privilege of redeeming for rewards is the reason your customers join your program in the first place.

• Agencies

  PacificNet, Bellsystem24 Form Joint CRM Company

  PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.

• Agencies

  Marketing: Investment Advisor to the Business

  Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom