Topic | CRM

As part of a streamlining program, Sharper Image will close a Richmond, VA distribution center.

Models created using finite state machines can provide a flexible way to manage complex, longitudinal customer management programs. But, the technology does have its limitations. Click here to learn how David King says you can overcome those obstacles.

If today's marketing is supposed to be all about customer management, why are the predominant products called "campaign management" solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs.

This issue I begin a semi-regular feature giving

Transcom WorldWide S.A., a European debt collection and customer relationship management firm, has bought NuComm International, a Canadian provider of contact center systems, for about $85 Million.

As a business owner, you know the importance of developing and maintaining positive customer relationships. In fact, most businesses do a pretty good job when dealing with customers face-to-face. But too often, business owners and their employees fail to recognize that the written communications they send can significantly affect how customers feel about the business.

Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.

Loyalty program members generally break down their rewards program expectations into two simple concepts. How well you understand and leverage these underlying perceptions can make or break your loyalty marketing efforts. How similar is cashing in those points to the banking trade? Click here for more.

One of the most effective ways businesses and marketers can improve profitability and identify the marketing function's contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives.

(Direct) Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. And he could be on to something.