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Direct Marketing | Print

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The Offer Might Not Matter

The Offer Might Not Matter

Posted on January 1, 2007 by Chief Marketer Staff

Two of the traditional building blocks of any strong direct response campaign have been the creative and the offer. But in an area where consumers are in control and can research their buying options 24/7, is the offer still vital?

A recent study commissioned by Grizzard Performance Group reveals that the likelihood consumers will respond to an offer tied to a product or service they’re not considering depends, to a large degree, on their demographics.

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