Virtual Events
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Engagement
Three Takeaways From HBO’s Virtual Experience Promoting ‘The Flight Attendant’
Three takeaways from HBO’s recent “coffee-ology” experience staged to promote its new thriller, “The Flight Attendant.”
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Acquisition
How Walmart Engaged Associates During Its Virtual Holiday Meeting
Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.
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Acquisition
How Cloud Computing Brand Nutanix Created Virtual Engagement
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.
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Demand Gen
Walmart, Kool-Aid, Chipotle: How Brands Are Connecting With Consumers on Halloween During COVID
How marketers connected with consumers on Halloween during the COVID era.
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Events
Insights on Executing Virtual Sponsorships From Jägermeister
Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.
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Engagement
How One Food Festival Pivoted to Digital
When it came to converting EEEEEATSCON to a virtual gathering, here’s how marketers met the challenge.
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Acquisition
Lessons Learned from Cisco Live’s Virtual Event Pivot
Cisco learned the following lessons when converting its massive conference to an all-virtual format.
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Engagement
Brands on Fire: Michelob ULTRA
We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.
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Demand Gen
Cisco Live Event Goes Virtual With Creative Attendee Engagement
Getting creative with engagement tactics was the differentiating factor for Cisco Live’s virtual event pivot.
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Acquisition
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
