video marketing
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Acquisition
The Container Store’s Brilliant Play on Outer Space
The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you. -
Video Marketing
Increasing B2B Social Screen Time With Video
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
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Acquisition
Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features
an augmented reality video. A first for both brands. -
Acquisition
Air New Zealand Finds a Niche in Video Storytelling
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares
the brand’s strategy of video storytelling as a marketing tool. -
Agencies
How B2B Marketers Can Use Video for Lead Gen: Webinar
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
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Agencies
6 Tips to Use Video in Marketing
MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.
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Agencies
96% of B2B Marketers Use Video Marketing: Report
Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.
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Agencies
Five Ways to Grow Your Video Marketing Program
How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.
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Agencies
Marriott’s #LoveTravels Hits Hot Button Immigration Issue
Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.
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Agencies
Is Vine Right for Your Branded Content?
Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here’s tips to turn your branded content into a Vine star.
