video marketing
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Acquisition
Why John Hancock’s NFL Rookie Social Blitz Worked So Well
After resetting its mission, a new digital and consumer centric brand
strategy and campaign found millions of interested viewers. -
Acquisition
Edgy Tone Pops in New Diet Coke Campaign
Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors. -
Acquisition
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways. -
Acquisition
Holiday Film Reminds Us Life’s Too Short to Not Spend Time with Friends
The message from distilled liqueur brand Ruavieja is that none of us know
how much time we have left to share with family and friends. -
Acquisition
Quaker Oats’ Novella Stars in Univision’s Jesús
Quaker Oats reached out to Hispanics this week with
a multi-part content marketing campaign. -
Acquisition
Bacardi Halloween Recipe Video is Truly a Fright
Bacardi has put a twist on the ol’ standard cocktail recipe video,
but with a splash of ghastly frights. -
Acquisition
How to Make Micro-Moment Magic
So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.
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Acquisition
Subaru New “Love” Slogan Captures Essence of New SUV
After a decade of success with its “Love” slogan, Subaru is betting
on a new slogan to capture the attention of Gen X. -
Acquisition
How to Leverage YouTube—12 Creative Ways
The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line. -
Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun.
