Sweepstakes
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Agencies
Dippin’ Dots Ties Sweeps to New Line Cinema Flick
Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes.
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Agencies
WWE Hypes Million-Dollar Giveaway at Times Square Event
World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities
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Agencies
Popeyes Names Denver Man Contest Winner
Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand
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Agencies
Hershey Runs Sweeps Tied to Batman Movie
The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen
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Agencies
Pepsi Aims Celeb Dads Booklet at African-Americans
Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers.
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Agencies
7-Eleven, Kmart, Burger King, Push ‘Hulk’
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.
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Agencies
Klondike Renews Ad Campaign with $100,000 Video Contest
Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat
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Agencies
IHOP Celebrates 50 Years with Road Trip
International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.
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Agencies
TouchTunes Plugs Into Annual Air Guitar Contest
TouchTunes is partnering with US Air Guitar as the official jukebox sponsor of the US Air Guitar Championship for the second consecutive year.
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Agencies
McMahon Makes Million Dollar Pitch for WWE Viewers
World Wrestling Entertainment, Inc. honcho Vince McMahon is looking to draw a few more viewers to “WWE Raw” with a weekly $1 million giveaway during the USA Network show.