Sweepstakes

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  Acquisition

  Breyers Toppings Launches $1 Million Marketing Campaign

  Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

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  Acquisition

  DoubleTree, Google Design Custom-built YouTube Channel for Travelers

  In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

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  Acquisition

  Dunkin’ Donuts Goes Local From the Corporate Level

  Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

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  Acquisition

  Red Roof Inn Turns 40, Celebrates with a Road Tour

  Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

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  Acquisition

  Dole and Rachael Ray Broaden Reach of Cook-Off Contest

  Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

• Acquisition

  2013 February’s Greatest Hits

  Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.

• Acquisition

  Vidalia Fights Competition with New Five-Year Plan

  The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

• Acquisition

  Nooooo. Not the Iron!

  Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.

• Acquisition

  Coke Pulls it Off Again!

  “Coke Chase” results go far beyond the aggressive performance goals the brand had set.

• Acquisition

  Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A

  Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”