Sweepstakes
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Game Day
What to do when the Super Bowl is over and March Madness is still a month away? If you’re Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.
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You Can’t Give This Stuff Away!
You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting
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Sweepstakes, Games, Contests: Back to Work
Traditional brands regain the spotlight as spending rises 9.0 percent.
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GAMES, CONTESTS, SWEEPSTAKES: Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady
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Sweeping Up
Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with
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SWEEPS HAT TRICK
JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about
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AFP Settlement Approved
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
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Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year.”We’ve
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AFP Goes Bankrupt
American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes
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Acquisition
You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.
Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet