Sweepstakes
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Agencies
STARZ! Dangles American Wedding Sweeps
Cable network STARZ! is tying into the Aug. 1 theatrical release of American Wedding, the third installment in the American Pie series, with the STARZ!
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Agencies
Boomerang Breaks First Consumer Promo
Cartoon Network’s classic cartoon sister network, Boomerang, is teaming up with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion
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Agencies
Dr Pepper/Seven Up Dangles $70,000 Grand Prize
Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp
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Agencies
CPGs Cultivate Winning Web Strategies: Study
Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among
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Agencies
Yoo-Hoo Heads Back to School with The Simpsons
To many kids it seems like summer has just started, but Yoo-hoo Chocolate Drink this week kicks off its Back 2 School with The Simpsons Sweepstakes. From
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Agencies
Sweepstakes Offers Trip to CuervoNation
Jose Cuervo’s online Face of the Nation contest has drawn more than 600,000 visitors since it’s launch last month.
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Agencies
Unilever Dangles Ultimate Party
Unilever’s Hellmann’s mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don’t Have to Lift a Finger Party Sweepstakes.
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Agencies
A Numbers Game
could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to
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Agencies
Reebok Challenges Fans to Solve Online Mystery
Reebok launched an interactive campaign called “Whodunit?” featuring National Basketball Association stars in support of its ATR by Rbk clothing line.
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Agencies
Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps
After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers