Sweepstakes

• Agencies

  Jersey Mike’s Touts Light Menu

  Sandwich chain Jersey Mike’s breaks a “Eat Big Win Bigger” sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain’s 205 restaurants

• Agencies

  Hundreds Soap Up for Old Spice Body Wash

  Fox Sports Net and Old Spice spent the summer looking for the perfect “high endurance” guy. He had to prove himself by lathering up in the shower with

• Agencies

  McDonald’s Networks Wireless Service with Sweeps

  After introducing wireless Internet service in close to 250 restaurants in the San Francisco Bay, Chicago and Tri-State areas, McDonald’s is surveying

• Agencies

  Reebok Sponsors NFL Fantasy Football Contest

  Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League’s NFL Players Fantasy Football. The

• Agencies

  FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies

  Anim production company FUNimation figures there isn’t a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what

• Agencies

  Pete’s Brewing, Spencer Gifts Tap Underworld Film

  Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting

• Agencies

  Showtime Dangles Toys

  Showtime Networks has re-teamed with Toys “R” Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through

• Agencies

  Scholar Athletes

  No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school

• Agencies

  Delta and Radisson Use Sweeps to Attract Customers

  Delta Air Lines is offering its online customers a chance to win a trip to Aruba this summer by purchasing tickets at its Web site. Customers can register

• Agencies

  Weekends Matter to MasterCard, Best Western

  Best Western Hotels is teaming up with MasterCard’s latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders