Sweepstakes
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Agencies
Whirlpool, Reba Tour Again for Habitat
Whirlpool Corp. will sponsor Reba McEntire’s 24-city tour on behalf of Habitat for Humanity. McEntire and Whirlpool play an encore for Habitat This is the second year that Whirlpool’s flagship brand is presenting sponsor of the Reba Tour, which runs …
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Agencies
Starz! Offers ‘Movie Star Sweepstakes’
The STARZ! channel is giving consumers a chance to experience life as a celebrity as part of a new sweepstakes that offers a coast-to-coast trip with stops for spa treatments, shopping and a Broadway show in an effort to boost its subscription base. …
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Agencies
Mattel Hits Primetime With American Idol Barbie
Hit show American Idol is extending its brand to a younger audience with a new Barbie doll line that uses role play as a key component to the fun. American Idol extends brand with new Barbie line The new Barbie, targeting kids six to nine, comes …
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Agencies
Subaru Dangles SUV Through Sweeps
Subaru of America has launched an online sweepstakes, offering a chance to be the first consumer to own an SUV. Consumers go to B9Tribeca.com/BeFirst to enter the Be First sweepstakes and are asked for their contact info, date of birth and information …
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Agencies
Thrifty Giving Away Free Car Rentals
To drive traffic to its Web site, Thrifty Car Rental is giving away free car rentals. Thrifty is giving away a car rental a day through May 31 Consumers enter by filling out a short survey at Thrifty.com, and can opt in to receive e-mail offers from …
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Agencies
UPN Creates Buzz Around America’s Next Top Model
To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …
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Agencies
Court TV Launches Impossible Heist Text-and-Win Contest
Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …
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Agencies
Pampers Honors Babies in Film, Ties-in Sweeps
Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected …
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Agencies
Alamo Dangling Disney Vacations
Alamo Rent A Car is dangling 300 trips to Walt Disney World or Disneyland through a sweepstakes designed to promote its best rate guarantee. Trips will be given away at the rate of 100 per month. Each package is for four people, and includes airfare, …
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Agencies
Showtime Links to Web Site for Sweeps
To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod. L Word instant-win game offers Apple iPod Under …