Sweepstakes

• Agencies

  Baskin-Robbins Touts New Non-Ice Cream Beverage, Contest

  Print ad touts Baskin-Robbins newest creation, the Bold Breezes beverage line Baskin-Robbins has launched a new marketing campaign surrounding its first non-ice cream beverage, Bold Breezes, and an online essay contest offering consumers a chance to …

• Agencies

  Kodak Builds Customers for Prints with NASCAR

  Eastman Kodak Co. is leveraging its NASCAR sponsorship with a sweepstakes and promotion that allows consumers who are making prints at one of its locations to receive a NASCAR souvenir photo. Beginning yesterday, both the printers and collectible photos …

• Agencies

  Lincoln Mercury and 7 UP Finalists to Square Off for $1 Million

  The top-two teams in the Big East won’t be the only ones facing off Saturday at Madison Square Garden. Winners of separate sweepstakes held by 7 UP and Lincoln Mercury will compete against each other for a chance to win up to $1 Million. 7 UP dangles a …

• Agencies

  P&G Tunes Up Spring Break Offer

  Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G’s cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. …

• Agencies

  Ashlee Simpson Shows Off ThermaSilk Hairdos on Tour

  ThermaSilk has partnered with rockstar Ashlee Simpson for her first concert tour where she will show off hairstyles using ThermaSilk products. Bonus prizes and face time with Ashlee Simpson support her concert tour with ThermaSilk Celebrity hair …

• Agencies

  Wrigley Revives Doublemint Twins with Contest

  Wm. Wrigley Jr. Co. is on the hunt for new Doublemint Twins. Wrigley does a double-take on its historic campaign The gum leader will hold casting calls in New York City and Chicago next month to find twins to star in a new version of its historic …

• Agencies

  Matchbox Offers Buried Treasure Sweeps

  Mattel is out with a new line of Matchbox toys tied into an instant-win sweepstakes, which offers consumers a grand-prize trip to the Caribbean. The Matchbox Buried Treasure playset offers consumer an instant-win sweeps The Matchbox Buried Treasure …

• Agencies

  Robots The Movie brings $150 million in Promotional Tie-ins

  Brands are lining up to promote Twentieth Century Fox’s upcoming film Robots The Movie, which hits theaters nationwide on Friday. Brands are clamoring to tie-in with the new Robots The Movie, which hits theaters Friday Robots introduces audiences to …

• Agencies

  Strawberry Shortcake Sweetens New Line With Sweeps

  Strawberry Shortcake is back and is sweeter than ever, touting a new sweepstakes and meet and greet tour for young consumers. Strawberry Shortcake and company tout new Seaberry Beach line DIC Entertainment and American Greeting Corp. are celebrating …

• Agencies

  Mott’s and The Wiggles Tour Ties with Retail Promos

  Mott’s has partnered with preschool band, The Wiggles, to sponsor a concert tour and retail promotions. Mott’s and The Wiggles mail-in promo features a free music CD Mott’s will sponsor the 2005 concert tour, The Wiggles Live in Concert Welcomed by …