Sweepstakes
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Agencies
ASI Promo Promises Distributor “Makeover”
The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will …
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Agencies
Ditech.com Leverages NASCAR Sponsorship With Sweepstakes
Direct mortgage lender Ditech.com is leveraging its NASCAR sponsorship with a sweepstakes that dangles a $50,000 room remodel as the grand prize. Race fans and home decorating enthusiasts can enter the Ultimate Racing Room Challenge at Ditechracing.com. …
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Agencies
Thrifty Honors Travel Agents, Consumers With Storytelling Contest
When it comes to planning a vacation, some consumers may forget to thank the middleman responsible for tying it all together—the travel agent. So, Thrifty Car Rental is helping consumers pay homage to their travel agents via a story contest, which …
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Agencies
Dairy Marketers Piggyback Bake-Off
The American Dairy Association/National Dairy Council this week breaks its second 3-A-Day of Dairy campaign with tie-ins to the Pillsbury Bake-Off Contest and People Magazine. The spring 2004 effort, ADA’s first promo positioning dairy as a weight-loss …
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Agencies
Taco Bell’s $1 Million Pesos Promo Touts Mountain Dew Drink
Taco Bell is out with a national beverage promotion dangling 1 million pesos for customers who drink its exclusive Mountain Dew Baja Blast. The sweeps is the first major promotion since the new beverage, created with Pepsi, the maker of Mountain Dew …
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Agencies
House of Blues, McDonald’s Big Mac Team Up for Sweepstakes
Blues music is the latest offering under a new sweepstakes at McDonald’s Corp., which gives consumers a chance to win tickets to the House of Blues concerts. McDonald’s is teaming up for its first-ever partnership with live music brand House of Blues to …
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Agencies
Apprentice To Feature AE Clothing With A Twist
American Eagle Outfitters is the latest brand to join a growing list of companies linking product placement deals on the NBC’s hit show The Apprentice. In the latest episode, which airs tonight at 9 p.m. ET, Apprentice contestants will face off at the …
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Agencies
Big Name Brands Partner For Video Game Tour
Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft’s Xbox video game system. The addition of such strong brands further leverages GameRiot’s power as the leading video …
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Agencies
Bank of America Plans Major Activation of MLB Sponsorships
Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York …
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Agencies
Loews Cineplex Boost Buzz With Sahara Sweeps
To help build buzz around the upcoming release of Sahara, Loews Cineplex Entertainment is rolling out a new sweepstakes offering consumers a chance to win a new Jeep Wrangler. Loews Cineplex is giving away a new Jeep to promote Sahara Patrons can …