Sweepstakes
-
Agencies
TIA Offers Top 10 American Treasure Spots, Sweeps
The Travel Industry Association is giving travel planners a big boost when it comes to top spots consumers have on their wish list to visit. The Grand Canyon and the Statue of Liberty are among the top frontrunners, according to a national survey by the …
-
Agencies
Santa Fe Tobacco Counts on Retailer of the Year Contest, Again
Santa Fe Tobacco Co. has kicked off its an annual contest aimed at incenting retailers to increase sales of the brand’s natural tobacco products. The tobacconist is awarding $40,000 in prizes, including a $5,000 grand prize, four first prizes of $2,500, …
-
Agencies
Taco Bell Launches Online Food Sightings Museum
Whether its pizza, toast or corn chips, a growing number of consumers are reporting seeing images in their food. And to pay homage to this new phenomenon, Taco Bell has launched a home for these edible “visions” via the first online Food Sightings …
-
Agencies
Scholastic Offers Libraries Harry Potter Sweeps
Harry Potter isn’t just for kids. Even U.S. libraries are joining in the book craze, thanks to a new contest by Scholastic Inc. J.K. Rowling’s sixth edition of Harry Potter hits retail store July 16 Scholastic Inc., the publisher of the series, is …
-
Agencies
Starburst Puts Texting Promo on 60 Million Wrappers
Starburst Fruit Chews is out with an on-pack promotion that taps a hot duo: teens and cell phones. The More Juice, More Bursts instant win and sweepstakes game is promoted on more than 60 million packages. Participants have two choices: they can text in …
-
Agencies
CC Ups the Ante to $2.5MM
Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among
-
Agencies
LA Gear Launches Interactive Campaign, Sweeps
LA Gear is bringing its brand to life via an interactive campaign featuring its new track shoe styles, in which animated shoestrings act out various scenes from Hollywood movie genres online. Consumers who log on to Lagear.comcan see the shoestrings in …
-
Agencies
Taco Bell Tells Consumers to Get Saucy Via Contest
Taco Bell is asking consumers to part with some words of wisdom as part of the QSR’s second annual Share Your Sauce Wisdom contest for a chance to win a year’s supply of free food. The QSR is searching for unique Taco Bell sayings to include on its …
-
Agencies
Chevy Forms Multi-Million Dollar Deal With Nickelodeon
Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms. The effort is part of a new campaign by General Motors to target families. Nickelodeon and Chevy …
-
Agencies
Black Eyed Peas Play American Eagle Stores
American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …