Sweepstakes
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Agencies
Newcastle Brown Ale Dangles Entertainment and Shopping in Sweeps
Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. …
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Agencies
Nextel, Sunoco and Motorola Partner for NASCAR Sweeps
Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion. Consumers can …
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Agencies
HSN, Dreyers/Edy’s Serve Up Birthday Celebration
HSN, formerly the Home Shopping Network, is celebrating its 28th birthday with the sweet treat of ice cream as part of a new month-long promotion with Dreyers Grand Ice Cream, Inc. Consumer who tune in to HSN can walk away with free ice cream Starting …
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Agencies
Outside the Box
Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue
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Agencies
Mission: Fun in the Sun
It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air
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Agencies
TBS Teams With Baskin-Robbins on Pair of Sweeps
TBS and Baskin-Robbins are getting together for a cross-promotion called “31 Days of Funny,” kicking off July 1 and is the first promotion that ties in a brand with TBS’s year-old “Very Funny” prime time lineup of syndicated comedy programming, which …
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Agencies
Miller Sweeps Taps Hispanic Soccer Fans
Miller is out with a summer sweepstakes targeting Hispanic soccer fans with a chance to win tickets to the Confederation of North, Central America and Caribbean Association Football (CONCACAF) Gold Cup finals. The sweeps, Destapa Tu Sentidos (Uncap your …
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Agencies
Checkers Leverages NASCAR Sponsorship with Sweeps
Checkers/Rally’s sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can …
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Agencies
GSN Targets Bars to Promote Ballbreakers
GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …
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Agencies
OfficeMax Rides Chicago Baseball Rivalry
OfficeMax is using an instant-win game to activate its sponsorship of this weekend’s Crosstown Classic series between Chicago’s Cubs and White Sox. The What’s Your Team? Sweeps will award a grand-prize “ultimate fan experience” with the winner’s …