Sweepstakes Archives - Chief Marketer

Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.

Acquisition

Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

Acquisition

How Wyndham is Uniting All of Its Hotels Under One Brand

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella.

Acquisition

Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day

The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.

Acquisition

Hotels.com Calls for Super Bowl Fans to Make Game Day Babies

If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII.

Agencies

Oreo Sweepstakes: Show Us Your Dunking Moves!

The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.

Agencies

McDonald’s Tests NFL Loyalties

McDonald’s latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.

Agencies

Six Ways to Improve your Sweepstakes Marketing

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.