Super Bowl Marketing
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Acquisition
The Most Unique Sponsorship Activations Around the Super Bowl
Here’s a look at how several branding, including Pizza Hut, Sleep Number and
Mercedes-Benz activated during Super Bowl weekend. -
Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans. -
Acquisition
Hotels.com Calls for Super Bowl Fans to Make Game Day Babies
If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII. -
Acquisition
“Make the First Move” Serena Tells Women in Bumble Campaign
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
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Acquisition
Hyundai Tackles Social Responsibility in Super Bowl Ad
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around
Hyundai’s release of its 12th Super Bowl spot airing this Sunday. -
Acquisition
Last Fan Standing Wins a Mercedes-Benz
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it
found a way to tie in to the Big Game. -
Acquisition
Avocados from Mexico Whips Up Clickable Emojis for Super Bowl
The marketing arm for growers and importers is building on the
successes it has found sponsoring Super Bowls. -
Agencies
Bud Starts the Super Bowl Party with Schumer and Rogen
Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.
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Agencies
Avocado Marketer Stresses Over 2nd Year Super Bowl Ads
Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization’s second Super Bowl spot to air Feb. 7.
