Super Bowl Marketing Archives

Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot

We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.

Video Marketing

How Non-Endemic Brands Leveraged the Super Bowl’s Pop Culture Moment

How non-endemic brands—in the airline, gaming and healthcare industries—leveraged the Super Bowl for their marketing and communications strategies.

Video Marketing

What to Expect From 2024’s Crop of Super Bowl Ads

As we get ready for the Big Game next weekend, Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. Here’s what marketers can expect from this year’s spots.

Engagement

13 Experiential Brand Activations on the Ground at Super Bowl 57

A roundup of brand experiences at the Super Bowl from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.

Data & Analytics

Marketers on Fire: State Farm CMO Kristyn Cook

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

Engagement

Creative Brand Experiences at Super Bowl LVI in Los Angeles

Creative ideas from the big game’s in-person brand activations.

Video Marketing

Criteo’s Super Bowl Play: One B2B Company’s Brand Awareness Strategy

The motivation behind Criteo’s presence at the Super Bowl, as well as what a B2B company can gain from such a move.

Acquisition

Four Insights for Creating Social Media Campaigns Surrounding Tentpole Events

While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.