Sports Sponsorships Archives

CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.

Sponsorships

12 Brand Experiences at the 2025 Miami Grand Prix

A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.

Branding/Marketing

Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

Digital

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.

Data & Analytics

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

Engagement

How Grey Goose Has Leveraged its US Open Sponsorship to Connect With Consumers

Grey Goose’s sponsorship program has continued to engage consumers at the US Open over its 17-year run.

Engagement

Five Ways Brands Are Approaching Sports Sponsorships

Ways in which sports sponsorships are likely to show up this fall.

Acquisition

NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Acquisition

Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

Acquisition

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.