Sports Sponsorships Archives

Digital

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.

Data & Analytics

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

Engagement

How Grey Goose Has Leveraged its US Open Sponsorship to Connect With Consumers

Grey Goose’s sponsorship program has continued to engage consumers at the US Open over its 17-year run.

Engagement

Five Ways Brands Are Approaching Sports Sponsorships

Ways in which sports sponsorships are likely to show up this fall.

Acquisition

NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Acquisition

Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

Acquisition

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

Events

Evaluating Sports Sponsorship Impact: 3 Tips

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.