Spirits Marketing Archives

Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.

Branding/Marketing

HBO and Diageo ‘Sip Into The White Lotus’ With Social Content, Custom Cocktails and Watch Parties

Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into multiple brand partnerships to help expand its audience.

Conversations

Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

Demand Gen

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.